Visiting a friend, commuting to work, traveling to school, or just hitting the road… Humankind is always on the move. Michelin has been innovating to make our lives in motion run smoother and in more responsible way. Bringing this premium tire brand to the shopper space was not enough. We needed Michelin to make its mark and catapult to the top of retail sales. We did this will clean design, sleek messaging, and leveraging its brand equity.