Ferrero Chocolate Portfolio
shopper marketing + connected commerce + print + digital + point of purchase
The Challenge
What is in summer we encouraged consumers to rethink the summer s’mores routine and explore their creativity with unexpected flavor combinations? The concept: Chocolate Mash-Ups. Is it magic? Nah, just mash-ups. Who’s up for a Buncha Crunch banana split with Butterfinger Crumbles? Or a Kinder Bueno semifreddo? How about nutty Raisinet popcorn balls or Kinder Joy S’mores? Budding chefs both young and old will delight in discovering delicious flavor combos. This summer, everyone can embark on a tasty adventure as classic Ferrero chocolate treats are combined in new and unexpected ways. Experimentation 100% encouraged!









