Downtown Superior is a new, mixed-use development in the suburbs of booming Denver and Boulder. Wanting to stand out, Ranch Capital Real Estate wanted to create a distinct brand and identity with a key deliverable of a project name, logo, brand identity and website for ICSC’s RECon in May. The name “Downtown Superior,” came to mind. It is to be a new, 157-acre mixed-use development conveniently located between Denver/Boulder cooridor along Highway 36. From a brand logo, print design, video and website, we created everythign from start to finish.