SpotX’s in-depth look at APAC Over the Top (OTT) viewership. Video streaming has hit critical mass and entered the mainstream in APAC. Embraced and enjoyed by a broad audience, OTT is for everyone. That is why now, with APAC being the most dynamic and fastest-growing region in the world, SpotX conducted consumer-based research to better understand OTT viewership behavior across seven leading markets. A new brand campaign look and feel was needed to capture the viewer’s attention.