Working with Johnnie Walker, I helped bring one of the world’s most iconic spirits to life in the shopper space. From campaign creative and in-store displays to point-of-purchase design and experiential activations, I crafted work that blended luxury with accessibility, always true to the brand’s Keep Walking ethos. I also partnered on new product launches, shaping the look and feel that introduced fresh expressions of the brand to market. Whether it was elevating the everyday aisle or creating premium activations, my work focused on making Johnnie Walker stand tall and unforgettable wherever shoppers engaged with it.