I’ve had the playbook for Frito Lay shopper marketing—from Super Bowl hype and March Madness chaos to Valentine’s snacking love stories and summer vibes. My job? Turn chips into moments. Bold packaging, head-turning displays, and digital takeovers that stop shoppers in their tracks. Whether it’s game day, date night, or poolside, I design shopper experiences that bring the party to the snack aisle and make Frito Lay the MVP every time.