With Smirnoff Vodka, I had the opportunity to shape shopper marketing and brand experiences that blended energy, accessibility, and cultural relevance. From bold in-store displays and point-of-purchase design to large-scale activations, I brought the brand to life where consumers engage most. I also played a key role in supporting new product launches, building creative that cut through the clutter and introduced fresh innovations to market. Whether it was a national campaign or a seasonal push, my work for Smirnoff focused on making the world’s No. 1 vodka stand out in every aisle, every occasion, and every celebration.