I’ve had the privilege of leading shopper marketing design for CÎROC Vodka, bringing the brand’s luxury lifestyle positioning to life in retail. From bold in-store displays to premium point-of-sale touchpoints, I crafted designs that blended sophistication with stopping power — ensuring CÎROC stood out in crowded environments while staying true to its aspirational brand world. My work spanned everything from seasonal campaigns to custom displays, always aimed at creating an elevated shopper experience that connected culture, celebration, and purchase.