“Engage the Senses” ad campaign captures the essence of what makes Phillips Edison unique within the industry. The memorable visual applications have been well received by the entire PECO leadership team and became the muse for a new social media strategy to shine a bright light on the People of PECO with monthly themes that sync directly with the ad campaign for enhanced consistency and recall. This campaign approach will never get lost in a magazine or mistaken for a competitor. It is as specialized, unique and engaging as PECO is.